2023 prius
colors
The hybrid reborn
Captivating all-new design with an inspiring drive, advanced tech, fuel efficiency and reliability you've come to know and trust.
styles
Prius styles
Prius LE
Prius XLE
Prius Limited
Gallery
performance
Impressive performance
Prius’ new Hybrid Synergy Drive® system delivers almost instantaneous power with every step of the pedal.
Add available Electronic On-Demand All-Wheel Drive (AWD) capability and drive with more confidence.
Impressive Power
The all-new Prius features a new hybrid engine for the model. Underneath the hood is a 2.0L 4-cylinder engine with up to 196hp: It’s powerful enough to go from 0-100 km/h in 7.4 seconds.
Hybrid Efficiency
Prius’ new Hybrid Synergy Drive® system continues to deliver great efficiency. With up to an EPA-estimated combined 57 mpg, Prius encourages you to go farther than you thought possible
Driving Modes
EV Mode lets you operate solely on battery power at low speeds. Power Mode provides sharper acceleration; ECO Mode helps maximize fuel efficiency; and Normal Mode blends fuel economy with performance.
technology
Intelligence in every turn
Discover the ease in
every drive.
Arrive with ease with Prius’ available hands-free Advanced Park and a host of intelligent tech that not only makes it easier to get to your final destination, but also motivates you to see what else is out there.
Top-mount
Multi-Information Display
Information that meets the eye. Prius’ top-mount Multi-Information Display is placed right above the steering wheel to clearly give you vehicle details, outside temperature and driver-assist system information.
Digital Key capability
Take advantage of what’s already in your pocket. With a Remote Connect trial or subscription equipped with Digital Key capability, Prius can detect your smartphone, enabling you to lock/ unlock and start/stop your vehicle.
Panoramic View Monitor
Get a better view of what’s around you. Prius’ available Panoramic View Monitor uses cameras on the front, sides and rear of the vehicle to give you a 360-degree view of what’s going on outside.
safety
Safety in every ride
Blind Spot Monitor with Rear Cross-Traffic Alert
Blind Spot Monitor with Rear Cross-Traffic Alert is designed to help look out for your safety. Blind Spot Monitor warns you when a vehicle in the next lane enters Prius’ blind spot on either side of the vehicle. And when you’re in reverse, Rear Cross-Traffic Alert helps detect vehicles approaching from either side, warning you with side mirror indicators and a warning tone.
Put Prius in reverse and the standard backup camera automatically activates to show you what’s behind your vehicle on the available 12.3-in. multimedia display.
